A study on investors perception towards mutual funds and ulips

Abstract

Investment means buy the assets or items that is not consumed today but used in the future to create wealth. Today most of
the people go into the investment option for the purpose of safety,tax benefits,return etc.There are different types of
investment like stoks,bonds mutual funds,unit linked insurance plans,shares etc.This study is mainly focused on mutual
funds and Unit Linked Insurance Plans(ULIPS).These two investment options are totally different. Mutual fund is only for
investment and works on the general principle of “small drops of water make an ocean”.On the other hand ULIPs are
offered by insurance companies’ gives investors insurance cum investment option.This study is conducted to find out the
investors perception towards investing in MutualFunds and ULIPSand also to analyse the Satisfaction level and key factors
that influence customer’s preference towards ULIPS and MutualFunds. The data were analysed using statistical techniques
like correlation, frequency analysis and pearson chi-square.The survey is conducted among 50 respondents, most of them
are like to prefer mutual fund rather than ULIPS because the investors are not aware about ULIPS.